职位搜索
相关职位
华北区市场副经理/市场高级主任

职位描述及要求

  • 职位类别: -  
  • 招聘对象: 仅面向高级人才 
  • 学  历:本科以上 
  • 工作性质:全职 
  • 招聘人数:1人  
  • 外语要求:      
  • 截止时间:2017-7-29 
  • 工作地区:  
  • 工作经验:5-8年 以上 

招聘条件:

 

Purpose of the Job

  • Build PR strategy and implement media relations activities in Northern China region within approved plans and budgets.

  • Leverage national media partnership with Beijing based media to extend HK’s exposure across China

  • Support Manager, Marketing, Northern and Western China in implementation of integrated consumer marketing campaigns in Northern China

     

    Dimensions

  • Plan and implement PR activities within approved plans and budgets in Northern China region, activities encompass:

    • Corporate PR, Destination PR and Trade PR

    • Media coops with partners based in designated region

    • Media events and FAM

  • Geographic coverage: North and Northeastern, China

     

  • Principal Accountabilities

  • Develop PR strategy and implement media relations activities for Northern China region in accordance to the Annual Business Plan

  • Leverage national media partnership with Beijing based media to extend HK’s exposure across China

  • Support Manager, Marketing, Northern and Western China in implementation of integrated consumer marketing campaigns in Northern China

  • Work with Manager, Public Relations, China and Assistant Manager, Marketing in different regions to plan and manage publicity programs to maximize exposure of HK’s new and core experiences, major events and market campaigns driving conversion to HK

  • Build and maintain solid media relationship in secondary cities of Northern China region to support market development, build destination awareness and drive travel intention

  • Engage influential media groups in Beijing or regional hubs in Northern China region to extend HK’s exposure on a national and regional scale

  • Proactively and effectively handle crisis and negative publicity related to HK

  • Coordinate PR and consumer events including media briefings and road shows

  • Provide PR inputs for integrated consumer campaigns plan for North China region

  • Monitor and manage the performance of PR agencies, news clipping houses, event agencies and all service providers.

  • Manage PR budget and prepare reports for projects in designated regions.

  • Ensure all programs are effectively managed in accordance to finance, legal, and corporate governance guidelines. 

 

Job Requirements

  • University degree holder, preferably in Journalism/Marketing Communications/ PR

  • Minimum 8 years solid experience in PR agency, FMCG or service industries in similar capacity

  • Professional discipline in integrated consumer marketing planning and management skills with focus in public relations and crisis management

  • Sound knowledge of tourism industry preferred

  • Skillful in partnership and relationship building

  • Strong communications and presentation skills in both written and spoken English and Chinese

  • Strong interpersonal skills and proficient in identifying and resolving complex operational issues

  • Multi-tasking and able to withstand stresses and strains


  • 请将简历及个人资料Email至:sharon.xiao@hktb.com,并在邮件主题中注明应聘的职位名称及消息来源,截止日期:2017年7月31日

 

联系方式:

香港旅游发展局  

  • 所属国家:
  • 所属行业:
  • 企业规模:
  • 所属地区:
  • 公司性质:

公司简介:

   香港旅游发展局属香港特别行政区政府全资机构,透过在世界各地进行宣传、推广、相关咨询、联络及协调等非经营性活动, 致力推广香港成为旅游胜地,以及提升访港旅客在香港的旅游体验。

更多↓