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职位描述及要求

  • 职位类别: -  
  • 招聘对象: 不限 
  • 学  历:本科以上 
  • 工作性质:全职 
  • 招聘人数:1人  
  • 外语要求:     精通  
  • 截止时间:2019-2-10 
  • 工作地区:  
  • 工作经验:10年以上 以上 

招聘条件:

? 主要职责:
Provide vision, leadership and management of the PR strategies and planning activities, including development, implementation and overall management to uphold the HK aspiration in Mainland China market

? Formulate nationwide and regional specific PR strategies, lead and drive PR teams to develop publicity campaigns that optimize consumer journey and align with established business objectives in accordance to the Head Offices PR guidelines and directions given by the SM, North and NE China / Chief Rep of Beijing/ Chengdu and devising publicity plans for various events to maximize PR mileage.

n Work closely with Area Managers and respective marketing teams in Guangzhou and Shanghai offices and PR team in headquarter on nationwide and regional publicity campaigns to drive content syndication and messaging initiatives

n Analyze and track the performance and effectiveness of publicity campaigns, identify the area of improvement from both creative and media investment perspective

n Analyze and share best practices of publicity campaigns across the teams periodically.

? Maximize opportunities for top management to communicate HKTB strategies and marketing directions to build corporate identity amongst government officials, consumers and trade in Mainland China through media interviews and industry forums.

? Strengthen nationwide and regional specific media network, maintain good relationship with media; Focus on building long-term and close working relationship with senior management of key media partners such as chief editors or publishers.

n Identify partnership opportunities with media groups nationwide

n Develop new story angles for publicity campaigns to win additional media pitches

n Stimulate more creative media coops with various media partners

? Plan, develop and implement PR events and activities including press conference, exhibition, consumer road shows, trade shows, and other related events; Theme up and manage media FAMs

? n n';font-size:14px">Develop media content including media release, feature story, speeches and Q&A to maximize HK destination and HKTB corporate messages to be published in major media channels including broadcast, print and digital.

? Manage the performance and define work scope of PR agencies, news clipping houses, related event agencies and service providers on daily basis to ensure creative, production and media resources are of optimal efficiency, creativity and flexibility to achieve KPIs.

n Derive insights and directions from the consumer and media sentiment reports submitted by agencies.

n Proactively and effectively anticipate and drive crisis management planning and implementation e.g. Mainland and HK sentiments, bird flu, economic downturn, etc to rebuild the HKs reputation when negative incident happened

? Provide ePR inputs and digital support for national projects, and identify potential coop opportunities with integration of online and offline media nationwide and other appropriate third parties.

? Ensure all program expenditures are within budget and correctly charged to the financial control system.

? 职位条件:
University degree holder, preferably in Journalism/ Marketing Communications/ PR

? Minimum 12 years solid experience in FMCG or service industries in PR in multinational or international corporations

? Knowledgeable in all aspects of PR and marketing, as well as management of projects, budgets and crisis communications

? Sound knowledge of the tourism industry preferred and be able to devise both short and long-term plans to support the set PR strategies

? Excellent media relationship with national and regional media partners (incl. TV, print, radio, outdoors & digital)

? Skillful in presentations, negotiations and relationship building

? Strong communication skills in both written and spoken English and Chinese

? Excellent interpersonal skills and proficient in identifying and resolving complex operational issues

? Multi-tasking and able to withstand stresses and strains

请在邮件主题中注明应聘的职位名称及消息来源,截止日期:2019年2月10日

请将简历及个人资料Email至:sharon.xiao@hktb.com,并在邮件主题中注明应聘的职位名称及消息来源,截止日期:2019年2月10日


联系方式:

香港旅游发展局  

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公司简介:

   香港旅游发展局属香港特别行政区政府全资机构,透过在世界各地进行宣传、推广、相关咨询、联络及协调等非经营性活动, 致力推广香港成为旅游胜地,以及提升访港旅客在香港的旅游体验。

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